What must a preneed licensee fully disclose to the public regarding their services?

A preneed licensee is required to fully disclose all regulatory offered services and merchandise to the public to ensure transparency and consumer protection. This encompasses a range of products such as burial plots, caskets, and other funeral-related services that are available to consumers before an individual passes away. Such disclosure is essential as it allows consumers to make informed decisions regarding their funeral arrangements and financial planning.

By providing comprehensive information about the services and merchandise that they offer, preneed licensees help potential clients understand their options, which can significantly impact their decision-making process. It also aligns with the legal expectations set forth by regulatory bodies that govern the funeral industry, emphasizing the importance of honesty and accountability in the services provided.

The other options focus on specific aspects of the business that, while potentially important, do not encompass the overarching requirement for full disclosure about services and merchandise, which is crucial for consumer awareness and protection in the context of funeral planning.