Which of the following is NOT required by a preneed licensee when offering services?

The correct answer identifies that making false statements is not required by a preneed licensee when offering services. In fact, it is unethical and illegal for any licensee to make false statements. Ethical conduct is fundamental in the funeral industry, and preneed licensees are obligated to represent their services accurately and honestly. Making false statements would violate professional standards and legal regulations.

In contrast, providing a good faith estimate, offering pricing over the phone, and providing a written contract are all activities that a preneed licensee is expected to engage in as part of transparent and fair business practices. These actions ensure clarity and build trust with clients, aligning with the regulatory framework governing preneed funeral contracts.