Which of the following is NOT required by a preneed licensee when offering services?

The choice indicating that making false statements is not required by a preneed licensee is correct because it directly reflects the principles of ethical conduct and legal standards within the funeral industry. Preneed licensees are mandated to conduct their business honestly and transparently. They must not misrepresent any facts or offer false information when providing services or products related to funeral arrangements.

In Florida, regulatory authorities expect preneed licensees to abide by strict guidelines that promote consumer protection. Therefore, it is required for licensees to provide accurate information, including good faith estimates, written contracts, and clear pricing options—facilitating informed decisions for consumers. Each of these practices is essential for maintaining the integrity of the service and ensuring that clients understand their purchasing options fully. Making false statements, on the other hand, is not only unethical but also illegal, highlighting a clear violation of the regulations governing preneed services.